TV ads are coming to Facebook. According to reports, ads will run only 15 seconds and users won’t see more than three in their news feed per day. The decision bodes well for major marketers, who have been dealing with diminished TV audiences for decades while Facebook attracts 88 million to 100 million users in primetime.
Advertisers will be charged up to $2.5 million per day, which is more expensive per second than a TV ad running during the Super Bowl. FB CEO Mark Zuckerberg said last month that the company found no “meaningful drop” in customer satisfaction when Facebook started rolling out static ads in feeds versus feeds that were ad free.